Collective Conversation » Bandwidth » Blog Archive » IPRA Summit …

“The two words that best capture an effective online community are a mirror and a nest. Before talking about the platform, you have to discover the what brings people to a community, what motivates their belonging; mirror it; … Is it marketing , advertising or public relations?” “We still need the media to drive people to our YouTube channel.” Fernando Rizo, head of digital, Ketchum Pleon (London): “Proving the value of what you are doing and managing client expectations …

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Collective Conversation » Bandwidth » Blog Archive » IPRA Summit …

Technorati Tags: a-mirror-and, community-are, discover-the, drive-people, media, need-the-media, platform--, public-relations, still-need, the-platform, what-brings, what-motivates

Tags:a-mirror-and,community-are,discover-the,drive-people,media,need-the-media,platform--,public-relations,still-need,the-platform,what-brings,what-motivates

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